Danish ready-to-wear designer collection for men and women
Parisian showroom reopening | Team building and management of 3 people
Head of Commercial : Commercial deployment on French, Japanese & U.S.A. markets | Acquisition of 95 stockists
Shop-in-shop openings at men & women GALERIES LAFAYETTE | Partnership with LA REDOUTE
- Creation & updates of clients databese
- Commercial strategy setting up
- Establishment of prospecting tools : newsletters, seasonal performances reports for buyers
- Buyers appointment, turn over expectations - 4 collections per year M&W
- Showroom & tradeshows visual merchandising
- Orders taking in showroom, tradeshows and clients’ boutiques
- Retail buying for shops-in-shop, sales team recruitment, sales training, visual merchandising control
- Sales, deliveries, payment, disputes, reorders & resales follow up and analysis ; regular reportings to head office
- Development of a privileged relationship with clients, BtoB events setting up & organization
- Wholesale mentoring with all other commercial agents
Communication :
- Press days and sales organization
- Press release writting
- Look books mailings & e-mailing, invitations, newsletters
- Shoppings supervising
- Press partitions follow up
Bruuns Bazaar fashion show
CAREER
SALES AREA MANAGER ( RTW M/W )
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January 2003 - June 2004 | 1 year and a half
